Virtue Un-Frizz Cream, 120ml at John Lewis & Partners

Smooths. Calms. Transforms.

Give hair an instant dose of smoothness with this transformative treatment.

Virtue® Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair’s texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.

Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes are needed. It adjusts to the unique needs of any hair type - straight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board.

Key claims:

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• 93% of women said their hair was smoother and healthier\n
• 91% said their hair felt more moisturized\n
• 85% said their curls stayed intact and frizz-free
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Consumer Perception Study of 52 women who used Un-Frizz Cream for 1 week.