Virtue Full Volumizing Primer, 150ml at John Lewis & Partners

Builds. Lifts. Sets.

Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.

Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create a memory at the root and architect your style for an all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It’s suitable for all hair types.

Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.

Ideal for: Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up. Safe for colour-treated and chemically treated hair.