LG OLED77B36LA (2023) OLED HDR 4K Ultra HD Smart TV, 77 inch with Freeview Play/Freesat HD & Dolby Atmos, Black

LG’s B3 delivers superb 4K HDR viewing and immersive sound, for a fantastic cinema-at-home experience. The brand’s OLED technology combines supreme contrast, 100% colour accuracy, and pixel-perfect detail, all powered by the a7 Gen6 processor for a stunning picture, from any angle, in any light environment. The award-winning webOS smart platform offers a huge range of easy-to-search streaming services, and you can control it by voice with Alexa built-in.

4K OLED Screen
The pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. This 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle.

4K UHD resolution with Dolby Vision HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.

a7 Gen6 AI processor
LG’s intelligent processor, the brain of the TV, intuitively ensures optimised picture and sound quality, and delivers image enhancement through AI Super Upscaling. Plus, it upscales audio too for a more cinematic experience.

Intense cinema and sport experience
Exceptionally sharp pictures, crystal-clear sound and the deepest black levels, plus Filmmaker Mode, deliver movies as the director intended, for an immersive cinematic experience. And with uncompromised image quality at any angle, and the smoothest motion no matter how fast the action, it brings the intensity of the sporting spectacle into the home.

Dolby Vision plus Dolby Atmos sound
With exceptional colour and contrast plus 3D surround sound, Dolby Vision and Dolby Atmos audio together ensure full audio-visual immersion, providing awe-inspiring drama to every genre.

AI Sound Pro
AI Sound Pro enhances the audio to put you at the centre of the action, creating an immersive and absorbing atmosphere in any room.

Responsive gaming
Ideal for next-gen consoles, get the competitive edge in gaming with 0.1ms response time and low input lag. It’s also loaded with pro-tools like 4K@120Hz, Variable Refresh Rate, Auto Low Latency Mode, and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, and Game Optimiser options.

webOS smart platform
LG’s award winning webOS platform hosts a huge variety of the top streaming services, including Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch, and more.* Browsing and searching is super simple, Quick Cards make it easy to search based on your interests, and you can control it with your voice with built-in Alexa.

LG soundbar synergy
When paired with a compatible LG soundbar (sold separately), you can enjoy an enhanced sound experience with seamless pairing.

Cutting-edge design
Exceptional technology and superb viewing experiences are expertly housed in an extremely thin and light design.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some services may require subscription (sold separately)

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.