Virtue Curl-Defining Whip, 156ml at John Lewis & Partners

Moisturises. Smooths. De-frizzes.

Get defined, touchable curls with this hydrating, silicone-free formula that protects against frizz and environmental pollutants.

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, but it also protects against humidity, heat, and environmental damage.

Alpha Keratin 60ku® repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants.

Ideal for: Curl types 2–3. Safe for colour-treated and chemically treated hair.