Virtue Curl-Defining Gel, 200ml at John Lewis & Partners

Shapes. Holds. Hydrates.

A silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next.

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have - and the ones you never knew existed.

Loaded with Alpha Keratin 60ku®, as well as heat, colour, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to keep curls healthy today, tomorrow, and beyond. Virtue® Curl is the only premium curl line free of the Big Six chemicals - parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants.

Ideal for: Types 2–4 curl hair. Safe for colour-treated and chemically treated hair.