Burberry Hero Eau de Parfum, 50ml at John Lewis & Partners

Burberry Hero Eau de Parfum explores an enticing new side of heroism: the courage to embrace who you truly are.

It presents a man on a journey to self-discovery. An explorative spirit, with a centred sensibility. His energy exudes tender soulfulness, expressed by the presence of the horse, a powerful creature that represents our hero’s strength.

The aftershave fragrance for men features a trio of warm cedarwood oils as its signature base, culminating in a fresh and luminous crescendo. The vibrant opening of pine needle blends with benzoin and incense, creating an intense fusion of profound sensuality.

Burberry Hero Eau De Parfum is a modern reimagination of the Burberry fragrance by Riccardo Tisci. Featuring the TB monogram, the bottle dresses up in deep oak and gold-toned inspired by the house codes to express the new intensity of the fragrance within.